It’s time we talked about the masculine egos on full display on the Pop the Balloon dating show. It’s so obvious it’s almost cringe. And believe it or not, it’s coming from the least likely of genders.

When it comes to “ego” and conceited behavior, men have been chastised and scolded for decades about it. Since the reboot of James Bond in the 90s, it kept coming up to describe him in which James just shrugs it off.

In “Casino Royale,” there’s a line where Vesper tells James to take the next elevator because there’s not enough room for his ego. *queue the fake laughter